“What’s the disconnect? Why are small business owners not using cheap (in many cases free), readily available technology to better establish and grow their businesses? I know that when I’m looking for a local business to deal with – from a handyman to a florist, a restaurant to a seamstress –  the first place I look is online. And if I find that the store or restaurant or service provider doesn’t have a website – or has one that clearly hasn’t been updated since 2003, or doesn’t provide an email address or phone number on the home page – I discount it immediately.  I assume (rightly or wrongly) that the enterprise is unprofessional and low quality.”

 

From a recent Forbes magazine column.  Read more